COMMERCE &
DIGITAL MARKETING

With commerce and digital marketing
Expanding K-SPICY.

From product planning to brand storytelling, global platform operation, and performance marketing.

We lead the entire process and create brand experiences that are loved by the market.

Brand Operations Part

Original and diverse K-Dopamine

We make products.

Global E-commerce Part

Products on global e-commerce platforms Manage and sell.

K-Concept Store Part

Collaborating with K-brands

to enter the global market

Expand.

BOOSTING GLOBAL COMMERCE
WITH BUFFAMIN

With product planning that reflects the brand's worldview and a differentiated commerce operation strategy,
Leading sustainable growth in the global market.

A global food brand that refreshes everyday life with sensory food curation and stories.
This is BUFFAMIN.

OUR BRAND

BUFFAMIN is a 'Mood Changer' that adds positive stimulation and vitality to consumers' daily lives.
We provide a differentiated brand experience in the global market.

SHOP IN SHOP

We operate a dedicated Buffamin store within major Chinese e-commerce platforms.
We are diversifying our product categories along with expanding our dedicated stores for each brand.

Dopamine

Focusing on the K-Dopamine experience, it has a positive effect on the user's emotions and mood.
We curate personalized products for you.

D2C Business

In a commerce strategy encompassing both online and offline, we are moving to a D2C model that directly connects with global consumers.
Transform and enhance the depth of your brand experience.

Cross-Selling

Strategically link products from different categories to create synergy between products.
We promote bundled sales that expand customer value together.

MASTERPIECES OF BUFFAMIN

A new world of spicy flavors presented by Buffamin.

VITAMIN C
SOUR PUNCH GUMMY

FIZZ POPPING CANDY
FOR STRESS

TURBO MINT GUM
FOR WAKE-UP

FIZZ POPPING CANDY
FOR STRESS

VITAMIN C
SOUR PUNCH GUMMY

DOPAMINE BOX

Widening Brand Reach
WITH DIGITAL POWER

A customized strategy encompassing platforms, influencers, and content.
Effectively spread your brand message and strengthen your connection with consumers.

DIGITAL MARKETING

We work closely with major US platforms and retail channels to strengthen our brand message delivery. Drive product preference and conversion through influencer-driven content strategies.

Platform Campaigns

For viral spread

Multi-platform strategy operation

Creator-based on major US platforms

Run UGC and Affiliate campaigns to build your brand

Drive virality and conversions simultaneously.

Product Content

Highlighting the product's USP

Strengthening content-based branding

Emphasizes Samyang Foods' core values and strengths
Increase brand awareness with personalized content
Effectively drives purchase consideration.

Influencer Network

Collaboration with various tier influencers

Reliable message delivery through

Collaborate with various local influencers
Create reliable content,
Strengthen emotional connections with consumers.

Commerce Integration

Focused on retail linkage

Full-funnel performance marketing implementation

Kroger, Amazon, Walmart, etc.
In conjunction with major retail channels
Maximize offline/online integration conversion.

LET'S GO GLOBAL TOGETHER

Combining Samyang Animation's global commerce and digital marketing capabilities
Expand your brand's value to the global market.

Global expansion incubation

Based on food trends in major countries (China/USA/Japan/Southeast Asia/Europe)

We provide consulting on optimization methods for partner products and key target markets .

We provide comprehensive consulting services including packaging, product ingredients, and manufacturing methods.

We design packages that can eye-catcher customers

in the target country.

Product Optimization Suggestions

Package

design

Price/Distribution Consulting

Global CO-MKT

Options provided

Aggressive entry into new markets/disruptive market establishment

We set prices and run active marketing campaigns .

Co-spending through long-term/strategic partnerships

Increase your profits by re-negotiating prices/costs at the point

of revenue generation.

CO-MKT

Co-spending

Profit SHARE

COMMERCE &
DIGITAL MARKETING TEAM

Meet the members of our commerce team who are designing new spicy experiences.

KAY

Global E-commerce MD

[Digital Marketing Team]

GEE

Global E-commerce MD

[Digital Marketing Team]

WINKY

Global E-commerce MD

[Commerce Team]

COMMERCE & DIGITAL MARKETING

With commerce and digital marketing Expanding K-SPICY.

BOOSTING GLOBAL COMMERCE WITH BUFFAMIN

A global food brand that refreshes everyday life with sensory food curation and stories. This is BUFFAMIN.

OUR BRAND

BUFFAMIN is a 'Mood Changer' that adds positive stimulation and vitality to consumers' daily lives. We provide a differentiated brand experience in the global market.

SHOP IN SHOP

We operate a dedicated Buffamin store within major Chinese e-commerce platforms. We are diversifying our product categories along with expanding our dedicated stores for each brand.

Dopamine

Focusing on the K-Dopamine experience, it has a positive effect on the user's emotions and mood. We curate personalized products for you.

D2C Business

In a commerce strategy encompassing both online and offline, we are moving to a D2C model that directly connects with global consumers. Transform and enhance the depth of your brand experience.

Cross-Selling

Strategically link products from different categories to create synergy between products. We promote bundled sales that expand customer value together.

MASTERPIECES OF BUFFAMIN

VITAMIN C SOUR PUNCH GUMMY

FIZZ POPPING CANDY FOR STRESS

TURBO MINT GUM FOR WAKE-UP

FIZZ POPPING CANDY FOR STRESS

VITAMIN C SOUR PUNCH GUMMY

DOPAMINE BOX

Widening Brand Reach WITH DIGITAL POWER

DIGITAL MARKETING

LET'S GO GLOBAL TOGETHER

COMMERCE & DIGITAL MARKETING TEAM

COMMERCE &
DIGITAL MARKETING

With commerce and digital marketing
Expanding K-SPICY.

BOOSTING GLOBAL COMMERCE
WITH BUFFAMIN

A global food brand that refreshes everyday life with sensory food curation and stories.
This is BUFFAMIN.

BUFFAMIN is a 'Mood Changer' that adds positive stimulation and vitality to consumers' daily lives.
We provide a differentiated brand experience in the global market.

We operate a dedicated Buffamin store within major Chinese e-commerce platforms.
We are diversifying our product categories along with expanding our dedicated stores for each brand.

Focusing on the K-Dopamine experience, it has a positive effect on the user's emotions and mood.
We curate personalized products for you.

In a commerce strategy encompassing both online and offline, we are moving to a D2C model that directly connects with global consumers.
Transform and enhance the depth of your brand experience.

Strategically link products from different categories to create synergy between products.
We promote bundled sales that expand customer value together.

VITAMIN C
SOUR PUNCH GUMMY

FIZZ POPPING CANDY
FOR STRESS

TURBO MINT GUM
FOR WAKE-UP

FIZZ POPPING CANDY
FOR STRESS

VITAMIN C
SOUR PUNCH GUMMY

Widening Brand Reach
WITH DIGITAL POWER

COMMERCE &
DIGITAL MARKETING TEAM