ROUND STUDIO

We add stories to food, transforming it into engaging content.
This is what we strive to create.

We deliver satisfactory performance through quality content.

We invest in the value of emotional satisfaction through communication based on fun and connection.

Content Planning Part

We reinterpret familiar foods in a fun and fresh way.

Content Creation part

We combine expertise and creativity

We create high quality content.

Performance Part

We create high-quality content based on expertise and creativity.

PRINCIPLES
OF ROUND STUDIO

We see the potential and possibilities of familiar yet appealing foods in our everyday lives.

I believe in the power to make everyone smile and be happy.

FUN

The first principle is empathy and emotion through fun.

Expanding the pleasure of eating to the pleasure of seeing Turn global customers into true fans.

CONNECTION

A variety of K-Food contents planned

and intended We provide and build relationships with customers based on food.

We are building/deepening/expanding.

CULTURE

Sustainable content, not temporary consumption

We create a new culture through "the value of playing with food."

We implement and lead the EATERTAIN culture.

BEARING OF EATERTAIN PLATFORM

Based on the strong keywords of K-Food/K-Culture

We produce original series (Food content) consisting of various stories.

EATERTAIN PLATFORM

Informative Contents

EATERTAINING CONTENTS

SOOTHING CONTENTS

We deliver satisfactory performance through quality content.

FANDOM CREATION

We aim to create communication based on fun and connection.

COMMUNITY BUILDING

Invest in values based on emotional satisfaction.

COMMERCE BY VALUE CONSUMPTION

ROUND STUDIO WORKS

A delicious EAT story created by Round Studio!

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CO-WORK
WITH ROUND STUDIO

Round Studio provides professional A to Z solutions for your content.

Branded Content

Production and Boosting

Identify your brand essence and USP to create powerful branded content. We propose and plan and produce optimal exposure through performance marketing.

Sogu

Point Planning

Establishing an exposure strategy

Performance Marketing

Original/Global
Content production Agency

We plan and produce original content based on trends and partner needs, offering tailored strategies and exposure channel guidance.

Content

Planning

Content

creation

Channel Management

Creator Agency

Global creator collaboration for growth through

IP and content strategy.

Creator

Matching

Developing a marketing strategy

collaboration

PEPPO

The Character Business Crafted by Round Studio

Buldak's new mascot, PEPPO!

Peppo, the new mascot of Buldak, hatched from a red egg!

Peppo, who suddenly appeared in the timid life of LEE, became LEE's cute partner.

It presents a spicy daily life that is as thrilling as fire chicken and you don't know where it will go.

Fall in love with Peppo's dizzying charm that no one can stop.

Purpose

The goal of the Peppo character business is to follow the trends of the Zalpha generation.
Through attractive characters and digital content that reflect the Buldak brand
Strengthen the SPICE BREAKER image
As a character IP, we lead the spicy culture in the global market.

AANIMALS : Domesticated Animal - Human

“if you tame me, then we shall need each other,”

PEPPO Profile

Screenshot 2024-11-14 4:30 PM_edited.jpg

Peppo came to show 'spiciness' to the boring world.

I can't stand boredom!
When I broke out of the red egg, I saw that the human world was full of dopamine explosions.
A playground full of excitement. What's going to happen today? Always a thrilling stimulus. I'm looking for it!

Gender

male

Age

Unknown (I think it's just 10 years old)

Personality

#PET PEEVE #PEPPER LOVER #STRESS BUSTER #BURNING PASSION

LEE Profile

A professional homebody who only seeks the 'sweetness' of life.

It's dangerous outside the bed!
The world's quiet homebody life was the best...
After Peppo appeared, I was forced to log into a stimulating world!
A timid nerd on the outside, but a dreamer on the inside who dreams of becoming a glamorous musician!